The ABTT and PLASA, (the association for the live entertainment technology industry) are pleased to announce a collaboration that will bring the 2021 editions of both the ABTT Theatre Show and the PLASA Show under one roof from 5-7 September at Olympia London.For 2021 only, this partnership between the two established associations aims to reduce pressure on the exhibition calendar as the industry’s eco-system recovers from the impacts of the pandemic and will bring the broad sector together for one landmark event.

For this year only, this joint event will debut at Olympia’s largest hall, the Grand. The ABTT Theatre Show Hub will have its own dedicated area on the expanded show floor, giving the popular show autonomy to retain its conversational atmosphere, reminiscent of its usual home at Alexandra Palace (“Ally Pally”). During their time at Olympia, the ABTT will be celebrating its 60th anniversary, an impressive milestone which will be celebrated in style throughout all three days.  The more spacious hall will also make room for more inspiring stands, more show features, and perhaps most importantly, extra aisle width for visitors to move around freely.

We are very excited to be able to work with PLASA. by consolidating the trade show calendar to a single date line both the ABTT and PLASA are confident they will deliver the most beneficial and supportive event for the sector.